Chances and Changes

The Golden Umbrella Award has proved to be the award of distinction for media professionalism, provides the guarantee of high quality programmes and a serious determinant of successful future business.

In 2008 the presentation of the Mediamixx competition programme will be carried out in a new interactive manner that will enable all the audience to watch the competition arena. All programmes and media products entering the Golden Umbrella Award competition will be released on the Festival site www.mediamixx.info that will be developed as a mirror image of the activities and events within Festival week.

All competition participants will present their media products in a 5- to 10-minute presentation in front of the Festival audience and the respective juries.

A 5-member jury of specialized professionals in each category will judge the media products.

There are 6 Festival categories subdivided into several sections to cover the diversity of contemporary media products.

The Rules of entry to the competition program will be released on the web-site on 17 March 2008. After the entry form is completed and the resource (audio, video, graphic design, photos or presentation) is sent and preliminarily approved, the entry with all its details and competition materials will be released on the site as a Golden Umbrella Award candidate.

A new award - the Audience Award will be determined in each of the six categories. Visitors to the site will be able to view the products entering the competition and vote for their favorites. Audience voting period runs from 19 May until 4 June.

See also:

Detailed Regulations, Accreditations, Hotels, Participations