Opening Festival and Market

Presentations in section CREATIVE USE OF MEDIA /Festival presentation hall – Variety Albena/

10.30

Telebid Ltd. “St. Valentine’s Day Greeting”, conventional media

10:40

Metroreklama / Motion arts Ltd. “Lenor Tropical Experience” unconventional media usage

10:50

Metroreklama / Motion arts Ltd. “Do not dispose – recycle”, unconventional media usage

11:00

KRES Advertising Agency “BauMax makes everything cheaper”, unconventional media usage

11:10

Draftfcb Kobza Werbeagentur “Parking Grage Driveway” unconventional media usage

11:20

Draftfcb Kobza Werbeagentur “Erotic Shopping Bag”, unconventional media usage

11:30

Draftfcb Kobza Werbeagentur “Prisoner Doll”, unconventional media usage

11:40

Deconi International
“The elevating bar”, unconventional media usage

11:50

Lowe GGK Werbeagentur GmbH “Vienna Capitals Bar Italia”, unconventional media usage

12:00

Lowe GGK Werbeagentur GmbH “Vienna Capitals Mentadent Billboards”, unconventional media usage

12:10

Lowe GGK Werbeagentur GmbH “VW EOS Flappe”, unconventional media usage

12:20

Lowe GGK Werbeagentur GmbH “Copies in Original Quality”, conventional media

12:30

Lowe GGK Werbeagentur GmbH „Euro 2008 Installation”, conventional media

12:40

MAD TV Bulgaria
“Teaser invitation for "MAD Secret Concert" with Desislava”, conventional media

12:50

BNR “Mama mi kupi dnes”, unconventional media usage

13:00

BNR “PR campaign of Radio Sofia”, conventional media

14:00 – 18:00

Presentations in section WEB by category /Festival presentation hall – Variety Albena/

• Business
• Health
• Knowledge
• Properties
• Information
• Culture
• New media
• Society
• Recreation
• Press
• Production
• Radio
• Advertising
• Style
• TV

21:00

Opening Event Ceremony
Party Mediamixx
Powered by WAZ Media group
/Tzar/

23:00

Live Music Stage

10:00-12.30

Panel – The media as a bridge between religions and cultures
Panel - The media, like an instrument of political and cultural influence

Yavor Milushev, Deputy Minister of Culture, Republic of Bulgaria
Erol User, Serial entrepreneur, President, User dis, Turkey
Franz Fuchs, Vienna Insurance Group, Austria
Krassimir Guergov, Chairman, National Tourism Board, Bulgaria
Uliyna Pramova, General Manager, BNT, Bulgaria
Maria Stefanova, Chairperson, Council of electronic media, Bulgaria
Vesna Pejovic, Director of International Relations – RTCG, Montenegro

Moderator: Polly Karastoyanova, Executive Director, BCVB

Presentation of Vienna Insurance Group – “The role of VIG in the region, vision, bridging cultures”

12:30-13:45

Cocktail For cities. For people. Organized by Wall

14:00 – 15:30

Panel Advertising or PR
“Which is the strongest weapon to brand a destination” – The future of advertising
Internet Advertising in Bulgaria

Richard Jakab, Managing Director, Eastern Europe, 2 way traffic, Hungary
Zuhtu Sezer (EGTA), EGTA Board Member, Kanal D, Romania/Turkey
Rene Rosenberg, WALL Sofia, Bulgaria
Rudi Kobza, DRAFTFCB,Austria
George Veltchev, Co-founder and Director, Sigma Capital, Bulgaria
Kamen Kitchev, Regional Manager for Bulgaria, Montenegro, Macedonia and Kosovo, Austrian Airlines, Bulgaria
Svetlana Vasileva, Executive Director, Fox Life, Bulgaria
Monika Iosifova, PR Media, Bulgaria
Ivo Tzekov, Managing Director, PIERO 97, Bulgaria

Moderator: Miglena Todorova, Advertising and Event Manager, Mediamixx’08

15:30-16:00

Coffee Break

16:00-17:30

Panel - Sports, Media, Sponsorship – Extreme
Why does money love sports?

Vassil Ivanov-Luciano, Chairman, Children, Youth and Sports Affairs Committee, National Assembly of the Republic of Bulgaria, Bulgaria
Peter Kleinmann, President of the Austrian Volleyball Federation
Organizer of European Championship in Austria 2011, Austria
Christoph Mahdalik, CCO, Alphaaffairs, Austria
Yavor Tzakov, Sports Journalist, Bulgaria
Ivailo Gurov, Executive Director, Ring TV, Bulgaria
Plamen Petrov, Financial Director, Mobiltel, Bulgaria

Moderator: Kamen Alipiev, Sports Journalist, BNT, bulgaria
Moderator: Vitomir Saraivanov, Sports Journalist, Eurosport, Bulgaria

10:30 – 13:00

Presentations in section RADIO/Market presentation hall, Variety Albena/

10:30 – 10:40

Radio Bravo Ltd
“From Russia with love”, Special music program “It falls on your deaf ears”, Talk show “Phone love”, Radio game Radio commercials and auto promotion – sellection, Auto promotion and radio commercial

10:40 – 10:50

Radio Varna, Bulgarian National Radio
“Auto promotion strategy”, Auto promotion and radio commercial “Infotour”, Investigation and reportage “Music Ethno Lesson”, Special music program “The new day”, Survey information show (morning, evening, weekly)

10:50 – 11:00

Radio Shumen, Bulgarian National Radio
“The flooded town”, Investigation and reportage

11:00 – 11:25

Darik Radio
“15 Years Darik Radio”, Auto promotion and radio commercial “Antiques traffic channels of Bulgaria's State Security”, Investigation and reportage “One Killing Story”, Investigation and reportage “Darik Radio News at 18.00 h”, News “Niki Kunchev's Party East of Eden”, Special music program “Sports Show Gong”, Sport program “The Independance of Kosovo”, Subject program “The words of the year”, Subject program “The Hour of Bricolage”, Subject program “Propaganda with Martin Karbovski”, Survey information show (morning, evening, weekly) “Darik Café”, Survey information show (morning, evening, weekly) “The Jaws”, Talk show

11:25 – 11:40

Horizont Channel, Bulgarian National Radio
“Saturday 150”, Survey information show (morning, evening, weekly) “News Bulletin”, News “Social centres Dobri Dol”, Investigation and reportage “Shipka Temple”, Investigation and reportage “Jerusalem - Travel Invitation”, Investigation and reportage “Advetures in Radioland”, Auto promotion and radio commercial "Eurobox - ethno, pop and rock in the Old continent", Special music program “Rock Avalanche”, Special music program “Horizont +5”, Subject program “Nedelja 150”, Survey information show (morning, evening, weekly)

11:40 – 11:50

Hristo Botev Channel, Bulgarian National Radio
“The Baklava Cases”, Investigation and reportage “Mezduchasie (Break)”, Subject program “Alarma”, Talk show “Together after midnight”, Subject program “Folk Party”, Special music program

11:50 – 12:30

Radio Sofia, Bulgarian National Radio
“News”, News “Falseandmento”, Special music program “Reality novel”, Radio game “The different person next to me”, Talk show “Infoholics hour”, Subject program “Promo My Other Music Sound”, Auto promotion and radio commercial “Hear Sofia”, Subject program

12:30 - 12:40

Radio FM+
“Radio FM+ self-promotion”, Auto promotion and radio commercial “Mtel Music Box”, Special music program “The Arsovi Family”, Subject program “Kofein”, Talk show

12:40 – 12:50

BG Radio
“Selection of BG Radio's program production 2007”, Auto promotion and radio commercial “BG Radio's annual music awards 2008”, Special music program “La cuccina italiana with Leo. An Italian in BG radio's kitchen”, Subject program “Starter - BG Radio's breakfast show special birthday edition”, Talk show

12:50 – 13:00

Radiocompany C.J.
“Singin' & Swingin’”, Special music program “The Show of Stan”, Radio game “Boogie time”, Survey information show (morning, evening, weekly)

13:00 – 13:05

National Romanian Broadcasting Society
“Graffiti de Cluj cu DJ Electroclown (Graffiti in Cluj with DJ Electroclown)”, Special music program

13:00 – 13:10

HRT, Croatian Radio Television
“Drzic Revived”, Special music program

13:10- 13:15

Radio Aurea
"Standart", newspaper advertisement, Auto promotion and radio commercial Radio AUREA auto advertisement, Auto promotion and radio commercial

13:20 – 13:25

Radio Blagoevgrad, Bulgarian National Radio
“Nebesni Balkani” (Sky Balkans), Subject program “Minalo nesvursheno”, Subject program

13:25 – 13:30

Radio Plovdiv, Bulgarian National Radio
“PREGE”, Subject program

13:30 - 13:35

RADIO STARA ZAGORA, Bulgarian National Radio
“Art Rewiev”, Subject program

10:30 – 13:00

Presentations in section WEB by category/Festival presentation hall, Variety Albena/:

• Technologies
• Transport
• Tourism
• Commerce
• Services
• Finance
• Foods and drinks

14:00 – 18:00

Presentations in section PRINT MEDIA /presentation festival hall/

13:50

Mak Media Grup AD
Intelligent Life, Society & Culture

13:55

Mak Media Grup AD
“BM - business magazine”, Business, Economics, Finance

14:00

Mak Media Grup AD
“CASH”, Newspapers (weekly)

14:05

Mak Media Grup AD
“The World in…”, Specialized editions

14:10

HiEnd Ltd.
“Intro” magazine, Society & Culture

14:15

HiEnd Ltd.
“HiComm”, Mobile Technology & Computers

14:20

Programata Media Group
“Vkushti&TV” (Home&TV), Specialized editions

14:25

BusinessWeek Bulgaria
“BusinessWeek Bulgaria”, Business, Economics, Finance

14:35

Media 555 AD
“EGO” magazine, Lifestyle & Fashion

14:40

ARROS GROUP Ltd
The Karmic Circle, Society & Culture

14:45

Media Magazine Publishers
“GEO” magazine, Society & Culture

14:50

Media Magazine Publishers
“Décor” magazine, Home & Décor

15:00

168 chasa LTD
“24 chasa”, Newspapers (daily)

15:05

Bulgarian farmer LTD
Bulgarian farmer, Newspapers (weekly)

15:10

WirtschaftsBlatt
WirtschaftsBlatt, Newspapers (daily)

15:20

MIT PRESS LTD
MANAGER, Business, Economics, Finance

15:30

Auto Motor Show Ltd.
“Motor Show”, Lifestyle & Fashion

15:35

Auto Motor Show Ltd.
“Yachting & Lifestyle”, Hobby & Spare Time

15:40

Auto Motor Show Ltd.
Motor Show Catalog, Specialized editions

15:45

MS Team ltd.
BBC TopGear, Sport & Auto magazines

15:50

MS Team ltd.
BBC Good Food, Women magazine

16:00

Sign Cafe Advertising,
“Sign Cafe”, Business, Economics, Finance

16:10

Smart Media Team
“Sedmicata”, Society & Culture

16:20

Klasa
“Klasa”, Newspapers (daily)

16:25

Legal world
“Legal World” magazine, Society & Culture

16:35

Pogled
“Pogled”, Newspapers (weekly)

16:40

"Egmont Bulgaria” EAD
BRAVO magazine, Gossip

16:50

Narodno delo ltd.
“Narodno delo”, Newspapers (regional)

17:00

Pirin Erkiul
“Struma”, Newspapers (regional)

17:05

POZVANETE JSCo
“Pozvanete”, Newspapers (regional)

17:10

Advant Media Ltd.
“Hello! Stay healthy”, Health & Medicine

17:15

Advant Media Ltd.
“KOLEGA”, Society & Culture

17:20

Health Media Group
“Bulgarska medicinska praktika”, Health & Medicine

17:30

Yacht Press Ltd.
Yacht & Motors, Hobby & Spare Time

17:35

Auto Press Ltd.
Auto Motor und Sport, Sport & Auto

17:40

Media Partner Ltd.
Auto Bild, Sport & Auto

17:50

Media Partner Ltd.
Computer Bild, Mobile Technology & Computers

18:00

European Center for Projects Management – Bulgaria
“Bulgarian Regions”, Society & Culture

19:00

Small Awards Ceremony
(Creative Media &Web)

14:00 – 14:30

MAIL.BG
/presentation market hall/
Active Internet Media Internet Audience Management- Internet is the first
Description: Advertising media able to limit impressions to a predefined audience down to the level of individuals. An Impression Management HOWTO.

Moderators: Ani Velikanova, Maria Kavlakova

14:30 – 15:00

ETARGET
/presentation market hall/
PPC is sexy
Description: What is PPC advertising and why is it more and more popular among the advertisers around the world and in Bulgaria?
The contextual, PPC advertising is highly valued worldwide. In some countries of Western Europe, contextual advertising spendings already surpassed budgets for radio advertising. This trend is coming to Bulgaria as well
Moderator: Attila Urban

20:30

Vienna Insurance Group
Crossing Culture Award Cocktail
and
Presentation of Life Achievement Award
VIP invitation only
/Balchik – Cultural center “The Palace”/

22:30

Lux Beach Party
Organized by Tomov & Vasilev group
/Tzar/

23:00

Live Music Stage

10:00 – 10:45

Keynote Speech
Erol User, Serial entrepreneur, President, User dis, Turkey – “The power of the knowledge and media”

Keynote Political Speech

10:45 – 11:00

Coffee break

11:00 – 12:30

Panel CEOs – “MMM – Money, Media, Market”- Exploring the auditory
“Internet Investors”

Milen Veltchev, Deputy Chairman, Budget and Finance Committee, National Assembly of the Republic of Bulgaria
Harald Riener, Head of Group Marketing, Vienna Insurance Group, Austria
Axel Schindler, Hauptgeschäftsführer, Zeitungsgruppe Bulgarien GmbH (ZGB)
Radosvet Radev, Executive Director, Darik Radio, Bulgaria
Viki Politova, Managing Director, BTV, Bulgaria
Svetlin Pislenski, Investment Manager, Global Finance, Bulgaria
Robert Blagman, MEDIA OPS

Moderator: Polly Karastoyanova, Executive Director, BCVB, Bulgaria

14:00 – 15:30

Panel Press –“The new clothes of the press”

Andreas Rudas, Head of K&K, Westdeutsche Allgemeine Zeitung (WAZ Medien Group), Germany
Venelina Gocheva, Editor in Chief, “24 chasa” newspaper, (WAZ), Bulgaria
Slavka Bozukova, Editor in Chief and CEO, Standart Newspaper
Dr. Klaus Schweighofer, Member of the Board of Directors at Styria Media International AG, Austria
Mr. Guneri Civaoglu, Chief Columnist, Milliyet Daily, Turkey
Xenia Kourtoglou, President and CEO, Focus Bari S.A., Greece

Moderator: Martin Zahariev, Publisher of elite magazines, Bulgaria

15:30 – 16:00

Coffee break

16:00 – 17.30

Panel Magazines –“The Magazines – Life with chances, style of changes”

George Lozanov, Chairman, Bulgarian Media Coalition, Bulgaria
Vedat Sertoglu, EVP, DRAFTFCB, Istanbul, Turkey
Christos Christou, Executive Director, Attica Media, Bulgaria

Moderator: George Lozanov, Chairman, Bulgarian media Coalition, Bulgaria

Presentations in section TV Entertainment programs - Mobile Content/Presentation festival hall, Variety Albena/

10:30

MAD TV Bulgaria “MAD Secret Concert” with Desislava, Musical programs, concerts and portraits

10:40

National TV Company of Ukraine
“Second International Rock & World Music Festival "Europe-Center" Musical programs, concerts and portraits

10:50

Fox International Channels Bulgaria
“Love Bugs”, Comedies

11:00

RTVE
“Muchachada Nui”, Comedies

11:10

TV2
“Late show with Azis”, Talk shows, Variety and Cabaret shows

11:20

Supernova Media
“Mum’s Hour”, Talk shows, Variety and Cabaret shows

11:30

GTV
“Ned’s NoShow”, Talk shows, Variety and Cabaret shows

11:40

Bulgarian National Television
“Night Birds”, Talk shows, Variety and Cabaret shows

11:50

Harbor Island Records LLC
“Wanted “, Talk shows, Variety and Cabaret shows

12:00

TV2
“Aitos Idol”, TV games, Formats and Reality TV Shows

12:10

GTV
“City Girls”, TV games, Formats and Reality TV Shows

12:20

Supernova Media
“Life as it is”, TV games, Formats and Reality TV Shows

12:30

Advertising Factory
“Love is in the air”, TV games, Formats and Reality TV Shows

12:40

MTV Hungarian Television Co. Ltd.
“Oh, Deer “,TV games, Formats and Reality TV Shows

12:50

TV2
“The Pyramid “,TV games, Formats and Reality TV Shows

13:00

Bulgarian National Television (BNT)
"The Christmas Street", Entertainment shows for children up to the age of 10 and teenagers

13:10

TV2
“The Net 2.0“, Entertainment shows for children up to the age of 10 and teenagers

13:20

ORF
“Anna and You – Rock Diaries”, Mobile Content

13:30

Chello Zone
“When Evil Calls”, Mobile Content

14:00 – 18:00

Presentations in section TV NEWS PROGRAMS /presentation festival hall/

14.40

BNT
“Around the world and home”, News

14.50

BTV
“This morning”, News

15.00

New Lineproduction
“Na zdrave”, Publicism

15.10

BNT
“One of us”, Publicism

15.20

Teleman Ltd
“Otechestven Front” with Martin Karbovski “Nia- an anorexic girl” , Publicism

15.30

TV2
“Paragraph BG”, Publicism

15.40

TV2
“Stories with Patrashkova”, Publicism

15.50

TV2
“Sofia citizenship”, News coverage

16.00

BNT
“BNT Taxi”, News coverage

16.10

BTV
“The price of cocaine- part 1and part 2”, News coverage

16.20

BTV
“The weather”, News coverage

16.30-17.00

Coffee brake

17.00

BTV
“A Bulgarian from Resen”, Documentary

17.10

BTV
“Acid fear”, Documentary

17.20

RTVE
“Climate changes II”, Documentary

17.30

BNT
“Homo ludens”, Documentary

17.40

BNT
“Lost neighbors”, Documentary

17.50

RTVE
“Nearby paradises-Bulgaria”, Documentary

18.00

RAI
“Rainews24”, Documentary

18.10

Max Effect
“The Bulgarian coasts”, Documentary

18.20

BTV
“The crescent in the crown”, Documentary

18.30

07 Production Ltd.
“The growth zones”, Documentary

18.40

BTV
“The unknown tsar”, Documentary

18.50

Sigma Radio TV
“Voices through the ashes”, Documentary

19:00

Small Awards Ceremony
(Radio & Print Media)

11:00 – 11:30

EGMONT
/Presentation market hall/
Media potential of children and teenage magazines

Description: Egmont Bulgaria Magazines offers advertisers a diverse portfolio of children’s and teenage magazines consisting of many best-selling titles.
Depending on products and target audience, we can offer cross-title packages that give to an advertiser’s maximum, targeted exposure.

Moderator: Velizara Dobreva

12:00- 18:00

Meeting ABCO
/Market area/

11:00

Tennis Tournament

21:00

TV2 Party
/ Tzar/

23:00

Web Association Party
Club Ganvie

23:00

Live Music Stage

10:00 – 12:30

Panel Telecom CEOs
“The Telecom – Push the button”
“Internet and TV in the pocket”
“Peoplemetry in Internet”

Nikolay Vassilev, Minister of State administration and administrative reform, Bulgaria
Kerstin Trikalitis, Managing Director, WIN, Greece
Todor Todorov, Managing Director, Telebid Ltd, Bulgaria
Alexander Vaglarov, CEO, Vestitel BG - Overgas Holding, Bulgaria
Ted Baracos, Director of Digital Media, Reed Midem, France
Ralitsa Rujeva, Executive Director, Voicecom Jsc, Bulgaria
Lubomir Cholakov, S&T - “Technology Innovation for Agile Media Companies”, Bulgaria

Vesselin Angelov, Manager, “Gemius Bulgaria”, Bulgaria
Margarita Boeva, Noema – Marketing Reserch Agency, Bulgaria

Moderator: Milen Stamatov, Head of “Digital services” department, MTEL

12:30-13:00

Coffee break

13:00 – 14:30

Panel TV – “Digital blood”

Vesselin Bojkov, Chairman, Communications regulation committee, Bulgaria,
Patrick Jucaud, Founding Manager, DISCOP, Hungary
Bertrand Cazes, Head of Regulatory &Public Affairs, EGTA – Association of Television and radio sales houses, Belgium
Ivo Atanassov, Chairman, Civil Society and Media Committee, National Assembly of the Republic of Bulgaria
Emil Stoyanov, Executive Director, TV Europe, Bulgaria
Tetiana Novoseletska, Head of International Cooperation, National TV Company, Ukraine
Iryna Slepushova, TV and entertainment department, National TV Company, Ukraine

Moderator: Toma Tomov, Journalist, Nova TV

Panel Radio “1 euro per person (listener)”
The future of radio advertising

Radosvet Radev, Executive Director, Darik Radio, Bulgaria
Valerii Todorov, General Director, Bulgarian national radio, Bulgaria
Grisha Kambourov, Executive Director; ABBRO – Association of Bulgarian Broadcasters, Bulgaria
Maxim Minchev, General Director, Bulgarian Telegraph Agency, Bulgaria

Moderator: Danail Danov, Center for media development

19:00

Small Awards Ceremony
(TV News & TV Entertainment - Mobile Content)

21:00

Grand Prix Ceremony

14:00h – 14:30

MAIL.BG
Marketing 2.1 - Social Networks as a Marketing Tool

Description: User-generated content and other web 2.0 trends as a marketing communication tool in building relationship with your customer

Moderator: Milko Georgiev

11:00

Tennis Tournament

11:00

1^st Euro2008day with Diema - of course /Tzar/

14:00

Relax party NOVA+ "Reality television"
/Gergana hotel swimming pool/

16:00

FOX International cocktail
Havana restaurant
/invitations only/

23:00

Mediamixx and Diema TV - Closing event /Tzar/

Baja Albena-Оff Road Show